When you check your site, it’s right there under the outwear tab and it seems so obvious.
I’m sure your customer support team has gotten a phone call or email saying something like this: 'I went to your website to find the sale you had on shoes and couldn’t find it.' Instead of looking first at your priorities and making assumptions about how to motivate customers to meet your goals, consider the customer first and how they will move through the funnel.īeginning The Customer Journey Mapping Process For UX designers, it can identify missing connections in navigation, stress points in the flow and help eliminate customer frustrations.Īt its heart, customer journey mapping puts the customer at the center of everything you do. For designers, it provides context for how users see the experience. It allows you to identify opportunities to improve and enhance the overall customer experience.įor content creators, it can help determine what content you need to create and the best way to approach it. It is especially useful across both the iteration and refinement process as new elements are designed and older processes are refined or eliminated. This process creates an overview of the customer experience and maps how customers move through the sales funnel.
Why Customer Journey Mapping Is A Critical Step
